Experiência fática da vida e fenomenologia da religião segundo Martin Heidegger
Author
Advisor
Kichner, RenatoDate
01/02/2016Content Type
DissertaçãoAccess rights
Acesso AbertoMetadata
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The Protestant Reformation of the 16th century originally created the Lutheran, Calvinist, and Anglican churches, which later unfolded in other denominations throughout history due to differences in theological interpretations, disagreements among leaders, or even to adapt its public to new - sometimes progressive, sometimes conservative - cultural forms. The 20th century saw the birth of the Pentecostal movement, and in the 1960s and 1970s, Neopentecostal churches emerge in Brazil as the result of such unfolding. Of these, the Universal Church of the Kingdom of God (Igreja Universal do Reino de Deus - IURD) is the most prominent; it is a church based on the prosperity theology and it has expanded to several other countries, having one of the best (if not the best) evangelical media structure in recent times in Brazil. IURD has in its program several regular encounters aimed at specific audiences. One of these is the Congress for Success, which focuses on encouraging successful entrepreneurship among its followers. The object of this research are testimonials from successful businessman in IURD recorded on video by the church and made available on the internet, but also broadcast as part of their television program. Would these testimonials be only a liturgical part of the IURD’s meetings or would they be strong elements of institutional religious propaganda? To answer this question, we used the method of Linguistic Discourse Analysis based on the works of M. Foucault and E. Orlandi to analyze these testimonials, comparing their structure to persuasion techniques from propaganda and marketing pieces, as described by J. A. C. Brown. We intend to show, based on consistent theoretical and analytical basis, that the discourse of these testimonials influence their target audience and motivate them to participate in and adhere to the church. We speak of a secular church that is fluent in efficient entrepreneurial techniques and knows how to mix what some would see as profane with what is holy and which grows and influences society. Knowing the religious market, its ways, its efficiency, and its social and political goals, is essential to understand modern-day society, which is shrouded in a less social and more individualistic religiousness.
Keywords
ReligiãoExperiência fática da vida
Epístolas paulinas
Martin Heidegger
Religion
Faktische lebenserfahrung
Paulusbriefe
Martin Heidegger