Strategic management under the optics of organizational socioenvironmental performance

Abstract

The objective of this study is to discuss the importance and applicability of strategic management in organizations, in the construction of competitive advantages and their relationship with social and environmental responsibility. The purpose is to present strategic performance as essential to responsibility and socio-environmental performance, regardless of the size of the organization. As empirical evidence, an exploratory study with a qualitative approach was carried out using the 2016 and 2017 sustainability reports of Honda, a multinational company present in South America for 45 years, that develops actions that exemplify and explain how promising it can be a model of strategic management in connection with socio-environmental responsibility. The Honda S/A analysis allows us to conclude that the construction of an organization's competitive advantage is directly linked to the strategic vision of the high management, which must be aligned with the economic, social, and environmental dimensions. In the company studied, the strategic actions taken to contemplate the tripod of sustainability promoted the reconfiguration of activities, generating changes at all levels of the organization — operational, tactical, and strategic. The results obtained by the company involve cost reduction, positive image, social commitment, and environmental preservation.