Institutionalization of corporate social responsibility diagnosis in companies in the metropolitan area of campinas

Abstract

This article presents the institutionalization of Corporate Social Responsibility diagnosis in companies on the Metropolitan Area of Campinas –São Paulo, Brazil. The research has a qualitative approach and exploratory-descriptive objective. Data collection is documentary and descriptive data is analyzed inductively using the content analysis technique. The survey of 16 companies concludes that social actions are focused on education and income generation, concentrated on theiractivityarea, being carried out in partnership with social institutions and volunteering actions. However, there are problems regarding the practice of volunteering, the use of non-standardized reports, and the lack of targeting actions with the SDGs. Most companies (57%) are in the intermediate stage regarding the institutionalization of CSR