Comunicação e cultura na telenovela juvenil: naturalismo, nação e contaminação de temas em Malhação: Vidas Brasileiras
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Comunicação & educação
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Malhação: Vidas Brasileiras des tacou-se pelos temas de cunho social abordados. O objetivo deste trabalho é com preender suas dimensões comunicacionais e os desdobramentos culturais que podem impactar na fruição dos jovens telespectado res, a partir da análise das narrativas culturais da trama. A metodologia adotada mescla os métodos observativo e interpretativo, partindo das descrições de algumas cenas do produto e cotejando-as com as teorias e discussões a respeito dos fenômenos. O corpo teórico que respalda essas leituras reúne Maria Immacolata Vassalo de Lopes (2009; 2014), Elizabeth Rondelli (1997), entre outros autores que versam sobre a telenovela e sua relação com os entrelaçamentos socio culturais. O resultado apontou, dentre outros aspectos, que a geração dos videogames e das redes sociais tem um produto tele visivo à sua disposição, com elementos de seu contexto sociocultural: uma tradicional telenovela brasileira, fórmula consagrada no imaginário e na cultura.
Malhação: Vidas Brasileiras was popular due to the social issues it addressed. Thus, this paper analyzes its communication dimensions and the cultural developments that can impact on the frui tion of young viewers, based on the analysis of the cultural narratives of the plot. The adopted methodology merges the obser vation and interpretation methods, start ing with the descriptions of some scenes of the product and comparing them to theories and discussions about its relevant phenomena. The theoretical framework that supports these readings includes Maria Im macolata Vassalo de Lopes (2009, 2014), Elizabeth Rondelli (1997), among other au thors who talk about the telenovela and its relation to sociocultural interlacings. Among the results the generation of video games and social networks was shown to have a television product at its disposal, with elements of its sociocultural context: the traditional Brazilian telenovela, a formula consecrated in its imaginary and culture.
Malhação: Vidas Brasileiras was popular due to the social issues it addressed. Thus, this paper analyzes its communication dimensions and the cultural developments that can impact on the frui tion of young viewers, based on the analysis of the cultural narratives of the plot. The adopted methodology merges the obser vation and interpretation methods, start ing with the descriptions of some scenes of the product and comparing them to theories and discussions about its relevant phenomena. The theoretical framework that supports these readings includes Maria Im macolata Vassalo de Lopes (2009, 2014), Elizabeth Rondelli (1997), among other au thors who talk about the telenovela and its relation to sociocultural interlacings. Among the results the generation of video games and social networks was shown to have a television product at its disposal, with elements of its sociocultural context: the traditional Brazilian telenovela, a formula consecrated in its imaginary and culture.